Glyfada · Athens

EJ Consulting Services

A new brand identity and a custom-built website for the Glyfada-based advisory firm. Branding, web design and web development handled inside one engagement.

LocationGlyfada, Athens
EngagementBranding & Web
Founded2020
Year2025
About the firm

Welcome to EJ Consulting Services

EJ Consulting Services is a Glyfada-based advisory firm that opened its doors in 2020. The firm runs six service pillars inside a single engagement: real estate, golden visa, yachting, finance and tax, legal and compliance, and renovations. The clientele is global, mostly high-net-worth individuals and businesses who treat advisory work as a long-term relationship.

The brief asked for a complete brand identity and a custom-built website. That meant a logo system, a typographic register that reads as quietly authoritative, a colour palette pulled from the navy and cream the firm already used, and a site built top to bottom on a custom stack so the brand could carry across direct channels and partner introductions.

The engagement was scoped to branding and web only. The photography on the live site is licensed stock, picked to keep visual consistency. Every other asset (the logo system, the typographic stack, the palette, the website front-end and back-end) was built in house at House of Advanced.

EJ Consulting Services, real estate frame from the live site

A new identity and a new website, for an advisory firm that values discretion as much as it values reach.

Brand identity

A new identity, drawn around discretion.

Strategy & positioning
01

Reposition

House of Advanced repositioned EJ around one clear stance, so the firm now reads as a Glyfada-based advisory carrying real estate, golden visa, yachting, finance and renovations under one roof.

02

Audience

The audience is international, clients who treat advisory work as a private relationship, and the team wrote every line of copy and made every visual decision for that reader first.

03

Anchor

Every downstream decision sat under that posture, from logo and type to palette and voice, so the brand reads the same on a quiet introduction and on a public landing page.

Logo system
Palette
Cream #F7F4EE
Navy #1B2247
Charcoal #18171A
Brass #B18A4F
Typography
Main typography

Aa Bb Cc

Marcellus · for letters and headings, the primary face

Secondary typography

Aa Bb Cc

Inter · for body text, paragraph and UI

Web design & development

A custom-built website, end to end.

EJ Consulting Services, home screen 01 · Home
EJ Consulting Services, about page 02 · About
Currently booking · Q1 2027

The next project could be yours.

House of Advanced runs three to four engagements at a time so each property gets senior attention, and the team reviews requests in the order they arrive.

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