EJ Consulting Services
A new brand identity and a custom-built website for the Glyfada-based advisory firm. Branding, web design and web development handled inside one engagement.
Welcome to EJ Consulting Services
EJ Consulting Services is a Glyfada-based advisory firm that opened its doors in 2020. The firm runs six service pillars inside a single engagement: real estate, golden visa, yachting, finance and tax, legal and compliance, and renovations. The clientele is global, mostly high-net-worth individuals and businesses who treat advisory work as a long-term relationship.
The brief asked for a complete brand identity and a custom-built website. That meant a logo system, a typographic register that reads as quietly authoritative, a colour palette pulled from the navy and cream the firm already used, and a site built top to bottom on a custom stack so the brand could carry across direct channels and partner introductions.
The engagement was scoped to branding and web only. The photography on the live site is licensed stock, picked to keep visual consistency. Every other asset (the logo system, the typographic stack, the palette, the website front-end and back-end) was built in house at House of Advanced.
A new identity and a new website, for an advisory firm that values discretion as much as it values reach.
A new identity, drawn around discretion.
Reposition
We moved EJ away from a service list and into a posture. The firm now reads as a Glyfada-based advisory carrying real estate, golden visa, yachting, finance and renovations under one roof.
Audience
The audience is international, the kind of clientele who treat advisory work as a private relationship rather than a transaction. We wrote every line of copy and every visual decision for that reader first.
Anchor
Every downstream decision sat under that posture, from logo and type to palette and voice, so the brand reads the same on a quiet introduction and on a public landing page.
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A custom-built website, end to end.
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Three to four engagements run at a time so every property holds senior-level attention through to qualified lead opportunities. Applications are reviewed in the order they arrive, on the strength of strategic fit.
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